Connected TV is the fastest-growing frontier in digital advertising—but as brands push the boundaries of immersive, interactive and contextually aligned ad experiences, fragmentation and a lack of common standards threaten to stall programmatic scale. Join Tony Katsur, CEO of IAB Tech Lab, as he moderates a powerhouse discussion with Ken Weiner, CTO of GumGum, and Kristy Quagliariello VP, Programmatic at Klick Health, and Alistair Sutcliffe, VP, Head of Product, LG Ad Solutions. They’ll explore:

Growth Potential
Why CTV viewership and ad dollars are surging, and how mid-to-long-tail inventory unlocks under-leveraged audiences and cost efficiencies.

Creative Breakthroughs
How non-disruptive overlays, pause ads and home-screen activations are driving memorability over traditional video and saving advertisers critical dollars.

Standardization Imperative
A deep dive into IAB Tech Lab’s Ad Format Hero initiative and how standard formats can unlock true programmatic scale.

Walk away with actionable insights on crafting standout CTV campaigns today—and the roadmap for industry-wide adoption that will power the next wave of growth.