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GumGum takes the stage to moderate a candid conversation with brand marketers on where creativity meets consumer intent. Speakers, topic, and time to be announced. Stay tuned!

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Moderated by Ashley Rutstein, founder of StuffAboutAdvertising, this session explores what it actually means to treat women's sports as a long-term business strategy, not just a goodwill gesture. Drawing on e.l.f. Beauty's partnerships across the NWSL, PWHL, and The Wonder Women of Wrestling Foundation, Patrick O'Keefe (CIMO, e.l.f. Beauty), will share how the brand approaches building genuine audience connection and what it takes for those moments to extend beyond the broadcast. Katy Loria (CRO, GumGum) brings a data-driven perspective on how to move beyond reach and start understanding receptivity, and why that shift allows sponsorship to realize its full potential.

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Join Jess Aylett, Head of Sales, UK & International at GumGum and industry leaders for a conversation on why humanity becomes more valuable as automation expands. This salon explores the future role of human beings inside increasingly intelligent systems — not only operationally, but creatively, emotionally, ethically, and culturally. Discover how to rethink talent and creative workflows, and why human discernment is the real key to navigating the future of expertise.

(Invite Only)

This session explores what it actually means to treat women's sports as a long-term business strategy, not just a goodwill gesture. Drawing on e.l.f. Beauty's partnerships across the NWSL, PWHL, and The Wonder Women of Wrestling Foundation, Patrick O'Keefe (CIMO, e.l.f. Beauty), will share how the brand approaches building genuine audience connection and what it takes for those moments to extend beyond the broadcast. Katy Loria (CRO, GumGum) brings a data-driven perspective on how to move beyond reach and start understanding receptivity, and why that shift allows sponsorship to realize its full potential.

WHERE