Moderated by Ashley Rutstein, founder of StuffAboutAdvertising, this session explores what it actually means to treat women's sports as a long-term business strategy, not just a goodwill gesture. Drawing on e.l.f. Beauty's partnerships across the NWSL, PWHL, and The Wonder Women of Wrestling Foundation, Patrick O'Keefe (CIMO, e.l.f. Beauty), will share how the brand approaches building genuine audience connection and what it takes for those moments to extend beyond the broadcast. Katy Loria (CRO, GumGum) brings a data-driven perspective on how to move beyond reach and start understanding receptivity, and why that shift allows sponsorship to realize its full potential.

WHERE

Laura Foster, SVP, Global Marketing at GumGum, will join a panel with leaders from 1440, OMD Worldwide, Inspired Thinking Group, and Uber, exploring the current Renaissance of modern marketing and how savvy marketers are re-architecting their future

WHERE

Sarah Jerde, Managing Editor of Digiday, will lead a conversation with Jess Aylett, Head of Sales UK & Intl at GumGum, and leaders from Soundcloud and Sprinklr on how human judgment, creativity, and intuition will endure amid continued AI automation.

(Invite Only)

This session explores what it actually means to treat women's sports as a long-term business strategy, not just a goodwill gesture. Drawing on e.l.f. Beauty's partnerships across the NWSL, PWHL, and The Wonder Women of Wrestling Foundation, Patrick O'Keefe (CIMO, e.l.f. Beauty), will share how the brand approaches building genuine audience connection and what it takes for those moments to extend beyond the broadcast. Katy Loria (CRO, GumGum) brings a data-driven perspective on how to move beyond reach and start understanding receptivity, and why that shift allows sponsorship to realize its full potential.

WHERE

A candid conversation between two senior women leaders from two different companies that arrived at the same fundamental belief about human behavior from completely different starting points, and what that rare convergence actually means for the industry.

WHERE

As technology reshapes the way people discover, consume and interact with media, the advertising industry faces a fundamental question: can innovation deliver not only performance and profit, but also accountability, transparency and public value?

From AI-driven decision making and algorithmic bias to data privacy, sustainability and the fight against misinformation, the stakes for the industry have never been higher. This panel brings together leaders from across the advertising ecosystem to explore whether ethical advertising can move beyond aspiration and become a competitive advantage. Together, they'll examine how brands, platforms and technology partners can build trust, balance commercial goals with social responsibility, and create a digital future that works better for businesses, consumers and society alike.

WHERE