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Mrs Robinson
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Mrs Robinson

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Mrs Robinson

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Mrs Robinson

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Mrs Robinson

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Mrs Robinson

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Mrs Robinson
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Meet with Us
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Overview
The Team
Monday 
January 
08
 - 
Thursday 
January 
11

Monday, January 08 - Thursday, January 11

Mindset First Advertising is a Sure Bet, Not a Gamble.

GumGum at CES 2024

Attention + Sustainability Information Added Here

MEET WITH US
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*Confirmations will be emailed and proof of confirmation will be required to attend.

Digital life is a mosaic of screens, content, and experiences—each shaping an audience’s perception and relationship with brands. In this ever evolving digital landscape, moments are not merely fleeting; they're pivotal, with the power to inspire, influence and imprint on consumers' beliefs and feelings.


Welcome to the Mindset Nexus Suite: the crucial juncture where understanding and action converge. Here, the mastery of contextual intelligence and the art of capturing attention are not just advantageous—they're essential. 

 
GumGum's leadership team invites you to dive deep into the dynamics of this new era. 


Meet with us at CES for strategic dialogues on leveraging these critical insights and learn how to navigate the evolving landscape of consumer mindsets.


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Digital life is a mosaic of screens, content, and experiences—each shaping an audience’s perception and relationship with brands. In this ever evolving digital landscape, moments are not merely fleeting; they're pivotal, with the power to inspire, influence and imprint on consumers' beliefs and feelings.


Welcome to the Mindset Nexus Suite: the crucial juncture where understanding and action converge. Here, the mastery of contextual intelligence and the art of capturing attention are not just advantageous—they're essential. 

 


GumGum's leadership team invites you to dive deep into the dynamics of this new era.

Meet with us at CES for strategic dialogues on leveraging these critical insights and learn how to navigate the evolving landscape of consumer mindsets.


Context + Creative + Attention


Event Detail Overview

We boast the best outlets and cocktails in the neighborhood. Plug in. Bottoms up. You’ll feel better in no time.

The Final Countdown!
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OVERVIEW

Harness the Power of Consumer Mindset to Meet People in the Right Moments

At GumGum, we empower advertisers to capture their audience’s attention without personal data across current and future emerging digital environments at scale.

Context

Creative

Attention

Context

Context

Context

Creative with GumGum Media

Expand your reach and contextually
target audiences in rapidly growing
CTV/OTT environments 

Attention with Playground xyz AIP

Maximize ad relevance & performance with attention metrics

THE GUMGUM TEAM ON SITE

With the loss of the cookie and the threat of an impending recession, it’s time to lay down the groundwork for future-proof solutions that will meet the needs of your business and customers. Join GumGum at CES 2023 to Be in the Moment: Find out how you can win the attention of your customers to maximize ROI in 2023 and beyond.


Learn more about GumGum’s core business lines from product teams present on ground.

Phil Schraeder

Chief Executive Officer,

GumGum

Michelle Hulst

President,

GumGum

Ken Weiner

Chief Technology Officer,

GumGum

Erin McCallion

Chief Marketing Officer,

GumGum

Jim Mahern

Head of Corporate

Development & M&A,

GumGum

Ramy Yared

SVP, Global Head of Supply, Playground XYZ

Adam Schenkel

EVP, Global Platform Strategy & Operations,

GumGum

Brendan Grambow

 Chief of Staff,

GumGum

Erin McCallion

Chief Marketing Officer,

GumGum

Rob Hall

Global President,
GumGum

Adam Schenkel

EVP, Global Platform Strategy & Operations,

GumGum

Hailey Denenberg

VP, Global Strategic Initiatives,

GumGum

Larson Banilower

VP, Data Sales,

GumGum

Kaz Oplustil

VP, Publisher Development,

GumGum

Ian Wallin

Head of Revenue of Verityâ„¢, GumGum

Jon Spiro

 Senior Director Platform Partnerships,

GumGum

Adam Schenkel

EVP, Global Platform Strategy & Operations,

GumGum

Larson Banilower

VP, Data Sales,

GumGum

Kaz Oplustil

VP, Publisher Development,

GumGum

Ian Wallin

Head of Revenue of Verityâ„¢,

GumGum

Jon Spiro

 Senior Director Platform Partnerships, GumGum

Have a Question? Reach Out to Us!

New Offering

GumGum has partnered with Frameplay to serve non-intrusive high-impact ad solutions within an extensive network of premium games. Learn how Hershey significantly increased ad recall for its OH HENRY! candy bar through Frameplay’s intrinsic in-game advertising:

+15.9 pts

Lift in Mobile Ad Recall

1.7x higher than the industry standard 9 points

+6.9 pts

Lift in Likely to purchase OH HENRY! chocolate


+18 pts

Lift in "Like OH HENRY! sponsorship of games"


+13.3 pts

Lift in "Fit as a game sponsor"


Leverage the power of intrinsic in-game advertising in your next campaign to reach your target audience in immersive environments where they are the most engaged:

Learn more
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Have any questions? Reach out to us.

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The day we've all been waiting for

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